This is our biggest AI Visibility product update so far. For the first time, you can see exactly which sources shape each paragraph of an AI answer, how prompts split into query fan-out across LLMs, where competitors are winning the narrative and much more. If you care about GEO, this changes how you work.
Everyone keeps talking about “writing for AI”, but nobody explains how to do it without wrecking the SEO you spent years building. The good news? You don’t need to pick a side.
Today, we’re launching a new way to create persona-based, LLM-friendly content that helps your brand show up more clearly in AI answers for the audience you’re targeting.
More than 500 marketing, SEO, and digital leaders gathered to explore how AI is reshaping search. From GEO and personalization to measurement, content, and advertising, these are the key insights shaping how brands show up inside AI answers.
You open your AI visibility dashboard and see ten different KPIs. All of them moved. Some went up, some went down. And as a CMO, you still don’t know if your brand is actually winning in AI. Sounds familiar? This article is for you.
We are excited to launch Future of Search 2025, the first GEO conference in Israel, created together with TheMarker Labels. As a leading company in the GEO space, we felt it was time to build a dedicated stage for AI Search and give brands the clarity, tools, and direction they need for the new world of generative engines.
Our new research across 15 brands in 5 competitive categories shows that reaching Google’s first page through effective SEO doesn’t guarantee inclusion in ChatGPT answers, with ranking correlation close to zero.
Claude’s internal system prompt has leaked and it offers a rare peek into how LLMs decide what content to quote, what links to include, and what sources to ignore. If you’re working on Generative Engine Optimization (GEO), here are 12 real insights from the leak that show what Claude actually looks for when generating answers.
