Pavel Israelsky

AI Search & GEO Expert (SEO since 2006). I help brands get discovered in Google and LLMs. Co-Founder of Chatoptic, AI visibility tool. Founder & CEO of Angora Media, digital marketing agency.

Recent articles:

AI Visibility KPI
Product

The One AI Visibility KPI CMOs Should Actually Care About

You open your AI visibility dashboard and see ten different KPIs. All of them moved. Some went up, some went down. And as a CMO, you still don’t know if your brand is actually winning in AI. Sounds familiar? This article is for you.

Future of Search 2025
Company

Future of Search 2025: Launching Israel’s First GEO Conference

We are excited to launch Future of Search 2025, the first GEO conference in Israel, created together with TheMarker Labels. As a leading company in the GEO space, we felt it was time to build a dedicated stage for AI Search and give brands the clarity, tools, and direction they need for the new world of generative engines.

Claude 4 system prompt leak
Optimization

Claude’s Leaked System Prompt: 12 Key Takeaways for GEO Professionals

Claude’s internal system prompt has leaked and it offers a rare peek into how LLMs decide what content to quote, what links to include, and what sources to ignore. If you’re working on Generative Engine Optimization (GEO), here are 12 real insights from the leak that show what Claude actually looks for when generating answers.