Pavel Israelsky

AI Search & GEO Expert (SEO since 2006). I help brands get discovered in Google and LLMs. Co-Founder of Chatoptic, AI visibility tool. Founder & CEO of Angora Media, digital marketing agency.

Recent articles:

Claude 4 system prompt leak
Optimization

Claude’s Leaked System Prompt: 12 Key Takeaways for GEO Professionals

Claude’s internal system prompt has leaked and it offers a rare peek into how LLMs decide what content to quote, what links to include, and what sources to ignore. If you’re working on Generative Engine Optimization (GEO), here are 12 real insights from the leak that show what Claude actually looks for when generating answers.