AI is reshaping how people search, compare options, and make buying decisions. With 29,000 prompts processed every second and more than 800 million weekly active users according to Business Insider, ChatGPT’s growth is nothing short of meteoric.
AI engines are becoming the main entry point for knowledge and recommendations and the question every brand should ask is clear: are we part of the conversation?
Why we decided to launch the first national GEO conference
First of all because there wasn’t one 🙂
Generative Engine Optimization is becoming a core channel for visibility. More brands now understand that AI models answer users directly, long before they reach a classic search engine. This means brand presence inside LLMs has become a strategic asset.
At Chatoptic we see this shift daily. Companies want to know how they appear in AI answers, how often they are mentioned, and how to improve their visibility. GEO is no longer an experimental idea. It is a real channel that shapes the top of the funnel.
As a leading company in AI visibility and GEO, we felt a responsibility to create the first official stage in Israel fully dedicated to AI Search.
To make this happen, Chatoptic partnered with TheMarker Labels, one of Israel’s strongest tech media groups and a trusted producer of executive-level conferences. Together we built a full-day event designed for marketing leaders, growth teams, and anyone who needs to understand how AI models shape user decisions.
What you will learn
Future of Search 2025 will bring together top experts, new research, and practical methods for improving visibility inside AI engines.
Attendees will learn how models answer questions, how they pick which brands to mention, and how companies can influence that process in a real and measurable way.
Below is part of the agenda. More speakers are being added.
- Does GEO is Just SEO With a New Name?
Pavel Israelsky, CEO, Angora Media - Rethinking Search: How to Build an AI Driven Search Strategy
Hadar Locker-Adar, Strategic Marketing Lead for AI Solutions, Microsoft EMEA - Creators and LLMs: What the New Relationship Will Look Like
Dr. Omer Ben Porat, AI researcher, Technion - What Paid Advertising Will Look Like in the New Search World
Hila Gil, CMO, Natural Intelligence - How to Focus on the 20% That Drives 80% of Your GEO Impact
Omer Eliaz, Director of Organic Growth, Fiverr - How to Use GPTs to Generate External Brand Mentions That Influence GEO
Morad Shtern, Head of Engineering Branding, Wix - Panel: How AI Is Changing Search Strategy in Large Organizations
Moderator: Anat Orenski-Lev, Ex-VP Marketing at Intel/Outbrain/Quicklizard
Guests:- Ilan Bubulil, Marketing Director, IAI Elta
- Sharon Donovitch, Director of International Marketing, Kornit Digital
- Nirit Ben Kish, VP Marketing, ONE ZERO Bank
- From Noise to Signal: Strategy for a World Where No Two Customers Are the Same
Ohad Yaniv, CEO, Chatoptic - How to Measure Success When Clicks No Longer Matter
Ran Avrahami, CMO, AppsFlyer - AI and Human Connection: A New Era of Interaction
Ido Dotan, Country Commercial Director, Meta Israel
So mark your calendars, this event will fill up fast.
When: Monday, December 1, 2025, from 08:30 to 14:00
Where: Avenue Convention Center, Airport CityRegister now >>
Use code CHATOPTIC for a discount
